Mr Morgan has more than 11 years’ experience serving the merchant and joinery sectors.
"The appointment of Dean completes our national geographic coverage for our strategically important merchants and buying groups which are serviced from our Welshpool Merchant Services business stream," said commercial director Stephen King.
"We have recently strengthened our business development team in addition to expanding our product portfolio and have additionally focused heavily on our on time and in full service proposition with our core range of products to provide improved service to our expanding customer base."