“We have had a big vote of confidence from the Swedish industry, with Skogsindustrierna enthusiastically continuing its backing of the campaign after the NTC funding stops,” said Charles Trevor, managing director of Wood for Good. “And at the same time we have more UK members than ever.”

He said results of a recent questionnaire show that members broadly support the campaign’s activities.

Now in the sixth year of what was originally intended to be a three-year campaign, the wood for good campaign has broadened out from simple PR and advertising to encompass publications, exhibitions and initiatives aimed at improving the skills and knowledge base within the industry and among architects.

Mr Trevor said the campaign had become established as the generic promotional voice of the industry.

“Hundreds of articles and features have been published and thousands of architects have attended CPD seminars,” he said.

Other achievements include providing funding to enable the foundation of Napier University as a centre for teaching engineering skills and supporting the Wood Awards.

Wood for good has also spearheaded research into the environmental case for using wood. Mr Trevor said this work contributed to the setting up of the government’s Central Point of Exprtise on Timber, wood gaining extra EcoHomes and BREEAM credits and wood being the only building material discussed in the preliminary report of the Code for Sustainable Building.

“Where once wood was seen as part of the problem, it is now seen as part of the solution,” he said.