The leading MDF profile manufacturer has appointed Tony Boon as national sales manager, while Matthew Potts has now completed his apprenticeship with the company and become W Howard’s new marketing assistant. 

Tony Boon started at W Howard in January 2023 and will manage all the group’s internal and external sales activities, promoting all W Howard’s product ranges. He has more than 30 years’ experience in the builders’ merchants and construction sectors, with a strong background in both joinery and building materials. 

Matthew Potts has been an apprentice with W Howard since October 2020, working across both the sales and marketing departments to learn more about the business and develop his skills. 

The W Howard team has been very impressed with his work over the past two years, and now that Matthew has successfully completed his Level 3 Digital Marketer Qualification with North Lancs Training Group, they were pleased to be able to offer him a full-time position as marketing assistant. 

Reporting to group marketing manager Emma Harmer, Matthew will be responsible for day-to-day marketing and social media activities for W Howard, to raise awareness of its full range of quality MDF profiles.

W Howard supplies MDF profiles, including skirtings, architraves, wall panelling, window boards, door linings and bespoke products.