Show organisers the Woodworking Machinery Suppliers Association, said the campaign would involve direct mail, e-bulletins and media coverage. It estimates that W6 coverage will be seen more than two million times in either printed or web-based format in the 12 weeks before W6.

Potential visitors being targeted include joiners, kitchen manufacturers, architects/designers/specifiers, packaging manufacturers, leisure building producers, timber merchants and shopfitters.

W6, formerly known as Woodmex and which takes place at Birmingham NEC, is also offering to help exhibitors promote their new products/innovations via e-bulletins which will reach 50,000 contacts across the industries represented by the event.