The relaunched wood for good campaign was presented with the Sustain Award for Communication.
The generic timber promotion took the prize at Sustain magazine’s annual awards event, held this year at Chelsea Football Club and attended by 450 people.
The award judges described the campaign, which was only relaunched at the start of the year, as “providing a clear product proposition through crisp copywriting, giving a strong voice to a wide range of businesses, including many small to medium-sized companies.”
John White, chief executive of The Timber Trade Federation, one of the key organisations backing Wood for good, said that the prize “underlines benefit of a joint industry approach to the market”.
“Wood for good has brought together the disparate elements of the timber industry,” he said. “A dialogue now exists between the small independent UK grower and the vast Swedish forestry sector, timber processors and wood product manufacturers.”
The Sustain Awards recognise organisations and initiatives that “have shown a real, tangible commitment to sustainability in the built environment”.
