Wood for Good’s television advertisement was seen by 4.6 million viewers during its first screening during the break in Who Wants to be a Millionaire on February 26.

The advert is now set to be screened in the London area on Carlton, LWT and Channel 4 on a number of different programmes until April 15.

The television advertisements form £1m of the £9m three-year campaign designed to promote the use of UK and Nordic timber.

On the night of the first airing, the campaign held a screening at the Planet Hollywood restaurant in London. Among the guests were TTJ readers who phoned in after we ran a piece on the making of the advert (TTJ January 16/23).