“It is clear that recycled wood products can provide a number of performance benefits both as animal bedding and landscape surfacing,” said Julia Turner, material development manager for wood at WRAP. “But a quality product is of little use if that benefit message is not conveyed strongly to the target audience.”

Services offered will include the development of strategic marketing plans, advice on putting together and implementing a marketing communications campaign and assistance with specific elements of marketing activity such as website development and sales training.

The support was offered to all members of the Wood Recycling Association that operate in the value added sector and those companies included in the funding, all of whom specialise in equine/pet bedding or landscaping products, are Urban Forest, R Plevin & Sons, Hadfields, Wood Yew Waste, Tracey Timber Recycling, Eco Composting and Giffords Group.