Xylexpo attracts 16,000 visitors in Milan

This edition of Xylexpo was held in two halls at the FieraMilano-Rho and was co-located next to 33.BI-MU, the biennial exhibition of machine tools, robotics, automation, digital and additive manufacturing, as well as visual communication fair Viscom Italia.

Organisers say the attendance figure reached to over 22,000 visits considering a single visitor came back several times over four days. Out of the 16,000 unique visitors, 12,356 were recorded at the entrance turnstiles, while at least 4,000 entered the show from Viscom Italia and 33.BI-MU. 

Xylexpo decided to create a link with the other fairs this year to create a “virtuous circle”.

Organisers Acimall said satisfaction was also supported by the fact that Xylexpo was probably the only post-pandemic exhibition that has achieved a number of unique visitors in line with the last pre-Covid event in 2018. 

The share of international visitors decreased by a few percent points (from 28% in 2018 to 25% in 2022), in line with the expectations of organisers due to the closure of markets like China, Russia and Ukraine, traditionally interested in Italian technology.

“The figures have confirmed not only the role of Xylexpo, but also the decisions we made for this edition, aimed at redesigning the layout and focusing on the elements that will be the pillars of future exhibitions: a different strategy in product presentation and a strong focus on new digital services that can only expand the scope and function of an exhibition,” said Luigi De Vito, president of the exhibition and Acimall.