“This option had been on the table for a while”, said Luigi De Vito, vice-president of Acimall and SCM Division director. “The pace has changed, the exhibition business – like the manufacturing industry and the woodworking machinery sector specifically – increasingly requires to optimise and make the most of time, in line with the real requirements and schedules of your target. Therefore, it was necessary to align a major event like Xylexpo not only with these logistic and cultural changes, but also with increased customer focus and a number of current trends already visible in the most important industry exhibitions around the world. By adopting a four-day scheme, Xylexpo offers a more and more practical, up-to-date, modern and effective business and in-depth information opportunity to the entire global value chain".
“Our target is the both the high-end market of machinery and small, medium and handicraft companies, different worlds that are equally interested in the huge potential offered by modern technology for wood and wood-based materials,” added Raphaël Prati, vice-president of Acimall and corporate marketing and communications director at Biesse Group.
“A demanding audience who will not wait until Saturday to visit the exhibition, and most of all, is shortening the length of time dedicated to their visit".
