Mr Williams has many years’ experience in the garden trade industry, 30 years of them with Zest and its parent company the P&A Group. He began his career in production and did several roles as production supervisor, production manager and lead in product development. In 2002, he transferred to the commercial side of the business, looking after all aspects of new product development, procurement, and sales and distribution.
In 2011, as head of sales and business development, Mr Williams oversaw the company’s transition from employing sales agents to the development of a full-time national salesforce team, with Zest becoming a key player in the garden trade industry.
In 2020, Mr Williams moved to head up the company’s business development and operations support team, improving the customer and employee experience and making it easy for customers to work with Zest by introducing new management systems, new business systems and interactive platforms as part of a digital implementation programme.
In 2022 he was a key part of the brand development team where Zest repositioned itself as the “go to” brand for outdoor leisure.
Alongside his official role, he is a keen supporter of Zest’s annual chosen charity, getting involved in many fund-raising projects over the last 13 years.
Mr Williams has been an integral part of Zest’s growth and success from a start up to a multi-million-pound company and is a well-known and popular figure in the garden timber and outdoor leisure sectors, helping to steer the brand through the many changes in the market since the business’s foundation in 2005.