The owners of the successful ZOW show are taking a rival exhibition to court for using a similar name and event format.

German company Survey Marketing + Consulting has filed a lawsuit against the Pordenone-based International Show of Semi-finished Goods, Components and Accessories for the Furniture Industry (SICAM). The first court hearing is due on December 10.

Survey believes the name and event format are too similar to its own, which in full bills itself as the International Exhibition of Components and Accessories for the Furniture Industry (ZOW). It says having two such similar titles creates confusion.

ZOW recently held its eighth show at Pordenone but has moved the event to Verona for 2009. Pordenone Fiere launched SICAM following Survey’s decision to move ZOW away from the city.

An Italian spokesperson for Survey told TTJ that the company would be making a full statement after the first court hearing but said it was Survey’s intention to prevent SICAM being held with its current name and format.

Survey’s decision to move the Italian ZOW show to Verona was to allow more space for suppliers to the furniture and interiors industry.