BSW Group realigns visual identity for Scott Pallets following acquisition
5 September 2023The UK's largest integrated forestry and timber business, BSW Group, has rolled out a rebrand for Scott Pallets (formerly Scott Group), following its acquisition of the timber pallet solutions provider in December 2022. Taking over Scott Pallets’ 32 sites, the acquisition came as part of BSW Group’s objective of maximising the value of timber whilst promoting the circular economy.
Signalling BSW Group’s intention to seamlessly continue the high-quality service that Scott Pallets has delivered for 35 years, the refresh serves as a continuation of the brand rather than a complete overhaul. The colour palette remains the same, while the logo has been changed to fall in line with BSW Group’s corporate identity.
Alongside the introduction of new signage across sites, and new business cards, letterheads and presentation templates, a new style guide has been issued for corporate communications, while a new website is also to follow for the brand.
“After the strategic acquisition of Scott Pallets, it’s fantastic to officially welcome them into BSW Group with a rebranded corporate identity,” said James Brennan, head of marketing at BSW Group. “A softer rebrand, rather than a total change, provides a natural evolution of Scott Pallets, which has built up an unparalleled reputation over the decades. Scott Pallets has kept on doing exactly this since the acquisition, and we’re looking forward to continuing the stellar work with fresh a new look.”
