FSC consumer awareness doubles

UK public recognition of the Forest Stewardship Council logo has more than doubled in four years, according to a new survey.

Over 40% of people questioned said that they had seen the logo previously, compared with around 20% in 2007.

A large factor behind the increase, said the FSC, was the availability of everyday items now certified, such as toilet and kitchen tissue.

FSC UK executive director Charles Thwaites said: "Over half the respondents also said that they were more likely to buy certified products once the system was explained to them."