Pfleiderer aims for international reach

Pfleiderer intends to start distribution of its Global Collection of decorative surface finishes in western Europe, eastern Europe and North America in January.

The range, which starts with a selection of 22 wood finishes, will receive its first public showing at the Budma (Poland) and Bau (Germany) fairs on January 11-14 and January 17-22 respectively.

“For the first time, we have a product offering spanning several continents, which will allow the Pfleiderer Group to carry out international projects without specially having to ship decorative panels,” said Pawel Wyrzykowski, member of Pfleiderer’s executive board for sales and marketing.

The objective of the Global Collection is to offer attractive decors to the furniture industry, wood wholesalers and retailers which go beyond the general mainstream trends and have been analysed in terms of their international acceptance.

Decors presented at Bau can be combined either as a direct coating or as laminate.