Setra co-ordinates Swedish sales

Swedish wood products company Setra is making moves to improve its sale efficiency to the domestic building materials trade.

The company will integrate the business of Setra Trävaror and Setra Byggprodukter – the group’s two specialised channels for selling into the Swedish building materials trade.

Setra Trävaror is responsible for sales of Setra’s own production of wood products, including construction timber, interior products and glulam. Setra Byggprodukter is responsible for import and distribution of board and joinery products.

“Co-ordination of these operations will allow more rational order processing and more efficient distribution solutions,” said Per Fredrikson, Setra Byggprodukter managing director.

Setra will have a common customer service function with the trade and the two distribution centres in Katrineholm will be integrated. Setra’s warehouse in Forserum will be “phased out” during the second quarter of 2009.