Timber packaging campaign launched
14 October 2011A new European public relations campaign to promote wood as the raw material of choice for pallets and packaging has been launched.
The “Packaging from Nature” campaign, launched by the European Federation of Wooden Pallet and Packaging manufacturers (FEFPEB), will communicate the economic and environmental benefits of timber use in packaging and pallets, particularly compared with alternative materials such as plastics.
The campaign will contact major industry and logistics magazines and online news sites across Europe, targeting packaging users and decision makers, as well as NGOs. FEFPEB is also encouraging members to include the logo and website on their company websites, and to make use of the other resources to educate customers on the benefits of timber pallets and packaging.
The campaign resources are based online and have been launched in English, with availability in French, German, Italian and Spanish by the end of the 2011.
A website, www.packagingfromnature.com has been set up featuring information about timber’s benefits for the environment; questions left unanswered about plastics, key facts and figures about timber use; as well as news, media resources, downloads and further useful links, including social media sites.
Information sheets about the benefits of timber, plastics, facts and figures, and the issue of biomass have been produced. These sheets are now available to download free of charge from the website.
“We estimate that €40bn worth of product is moved on wooden packaging and pallets every year in Europe alone,” said Gil Covey, FEFPEB president. “In the face of increasing competition from plastics and other competing materials we need to ensure that businesses across Europe have a good understanding of the clear advantages of using wood.”
FEFPEB currently represents more than 20 associations, which account for 1,000 companies.
