Timbmet sets out merchant strategy

Timbmet wants to be seen less as a traditional hardwood trader and more as a progressive multi-product and service business which embraces change.

That was the message for business journalists at an event in London on April 20, at which the company outlined its strategy for the merchant sector in 2011.

“We’re investing heavily in point of sale and display boards for merchants,” said Ms Richards, adding that support includes a new product guide and a wall chart detailing Timbmet’s range of products, along with sizing guides and grading guides.

The company will be communicating to merchants that it has a £20m stockholding, more than 40 temperate and tropical hardwood species and 2,500 products.

Timbmet will be exhibiting at TimberExpo (September 27/28) and is seeing the event as an opportunity to showcase Red Grandis, its plantation grown eucalyptus timber which is being promoted a legal and sustainable alternative to sapele or meranti.

But it also sees the event as providing a platform to “relaunch” Timbmet.

“We’ve recognised that the Timbmet name has great strength, but we haven’t really taken advantage of that or pushed it out into the market,” said Wendy Trott, managing director.

“We’re looking to Timber Expo to build the brand.”