Woodlands Home & Garden completes Smart Modular acquisition

Smart Modular’s portfolio of products will be rebranded and become part of the award-winning Tiger range over coming months, allowing the business to enter a new higher end category of the garden building market, while also benefiting from the reach of the Tiger brand. 

The Tiger brand has seen a steady growth in revenue of over 70% since 2019, despite the challenging trading conditions felt across the region over the last few years, thanks to its strategic multi-channel approach with significant investment in TV, digital and print media.

The modular operation will be based at Woodlands’ state-of-the-art manufacturing facility at Thornbury, Bradford alongside the company’s existing log cabin production.

As part of the deal, Stuart Davison, the founder of My Modular, will join the Woodlands board as commercial director, to further develop the modular category and to support the wider growth plans of the group.

“As part of our strategy, we are committed to helping our customers find their perfect space, by offering them an extensive selection of high-quality garden buildings that showcase the best possible range of designs, budgets and uses,” said Ross Moran, chief executive of Woodlands Home & Garden Group.

“As a result of our analysis of the market, product, and service proposition, we concluded that it would make sense to bring in specific expertise, together with the right level of experience, innovation and quality required so that we could enter the market as quickly and effectively as possible. 

“We are delighted to welcome Stuart and his team to the group, and we look forward to working with them to create further growth for the business”.

This is in addition to an exciting period for Woodlands, which recently opened a new Tiger show site in Merseyside and agreed a landmark deal with the British Garden Centres group which will bring Tiger show sites to 35 of the latter’s UK garden centres over the next three and a half years.

The Yorkshire company also confirmed this week that three of its senior leadership team have been promoted to join the main board of directors, with the appointments of Graham Parlett to finance director, Lauren Coley to product director, and Agata Choma to operations director.