BioComposites Centre’s Rob Elias to join MDF Recovery
3 April 2024The director of the well-known BioComposites Centre at Bangor University in Wales is to join MDF Recovery as head of business development.
Rob Elias currently oversees the BioComposites Centre’s management, scientific endeavours, and strategic vision.
In collaboration with MDF Recovery, he currently offers technical guidance and contributes to research programs advancing technology – including facilitating MDF Recovery's demonstration of fibre drying technologies to prospective clients. Previously, Mr Elias worked at Kronospan and later at CSC Forest Products (now West Fraser) in Scotland.
UK-based MDF Recovery is transitioning from an intense period of R&D into its commercial growth phase, and Mr Elias’ appointment reflects company ambitions.
He will work alongside managing director Craig Bartlett and head of commercial, Steve Harvey to help provide sustainable technology to those organisations who want to embrace being part of the circular economy.
Recovering high-value wood fibres from discarded MDF means organisations can be part of a growing desire to be more environmentally friendly.
“In Rob we’ve hired an expert in the science that underpins our proposition to the marketplace - there’s simply no one who knows more about MDF production technology or could be better placed to join the team,” said Steve Harvey, head of commercial at MDF Recovery.
“As a company looking to license the technology to manufacturers and other organisations, Rob’s knowledge in talking to customers and prospects will be invaluable – he understands their challenges and I’m hugely excited he’s joining the team.”
In his new role, Rob will use his knowledge of the production processes to help unlock the potential of MDF Recovery’s revolutionary technology for organisations including MDF manufacturers, furniture manufacturers, construction and building companies, retailers and even government agencies.
“I’m thrilled to be joining MDF Recovery and am excited to apply my knowledge and experience gained over many years of collaboration to help further develop and commercialise its innovative fibre recovery technologies,” said Mr Elias.
“MDF Recovery is pioneering a more sustainable future for the wood products industry, and I look forward to contributing to continued success.”
He takes up his new role on May 1, 2024.
