Wood for Good appoints new campaign manager
5 March 2020Sarah Virgo is the new campaign manager for Wood for Good, the timber industry’s campaign for the use of wood in design and construction, which focuses on the benefits of wood as a low-carbon material.
Ms Virgo takes over from Christiane Lellig.
“This is an exciting time to join the campaign and instil the message of how wood contributes to low carbon in the built environment,” said Ms Virgo. “It is a message from the timber industry that there are readily available solutions and I look forward to spreading the word.”
Ms Virgo is an experienced marketer and digital communications professional and is a member of Scotland’s 2050 Climate Group Young Leaders Programme. She will be based at Confor’s offices on George Street in Edinburgh.
Ms Lellig was campaign manager from May 2016 and pushed the agenda for increasing the use of wood in homes, successfully reaching architects and construction professionals throughout the UK.
“It has been an honour and a pleasure to work with colleagues across the timber industry, as well as many inspiring architects, engineers and developers,” said Ms Lellig. “Timber offers a great opportunity to create a net zero environment and should be embraced by any built environment professional.
“It’s important to understand how this natural material can be used, how it behaves in different contexts and to develop the skills to design and build with wood. With the right installation and maintenance, timber buildings and joinery can last for centuries.”
Ms Lellig will continue championing sustainability in construction through other projects and remains on hand to offer consultancy support to Wood for Good.
