Wood for Good holds health and wellbeing marketing summit

14 September 2018

A Wood for Good Marketing Summit will update the timber industry on the current trend towards health and wellbeing.

Aimed at timber marketing and communications professionals, the Marketing Timber for the Health and Wellbeing Agenda will take place on Thursday September 20 at Headspace in Farringdon, London.

Health and wellbeing, indoor air quality and the use of healthy building materials are becoming increasingly important in construction and the marketing summit will assess the market potential, demand and drivers for healthy building products.

The event will cover innovative approaches and best practice in marketing for the health and wellbeing agenda.

An interview style panel debate will be held with speakers including Harry Knibb, principal consultant and healthy buildings expert at WSP, and Olga Turner, director and co-founder of Ekkist. This will be followed by an open audience discussion allowing for speakers and delegates to establish requirements for healthy building products and how to meet them.

“We’ve had discussions with organisations such as the Construction Products Association, Savills and Legal and General and they’ve all shared that there is currently no particular focus or research on health and wellbeing trends in residential buildings,” said Christiane Lellig, Wood for Good campaign manager. 

“To date the focus has been on office buildings with the intention to increase employee retention and performance, but we want to know what the key challenges are for timber marketing and communications professionals catering for the wider health and wellbeing agenda.”

The marketing summit takes place the day before the TTJ Awards. 

The final session on the day will be exclusively for Wood for Good supporters to discuss the main focus for 2019, receive a brief update on 2018 performance, and learn about the new funding strategy.

Tickets are free to Wood for Good supporters and a 25% discount is available for British Woodworking Federation and Timber Trade Federation members.

• TTJ is set to launch a conference in 2019 on the health and wellbeing topic. More details to be released soon.