The retail showroom, which opens in late September, is to showcase Jet, Metabo and Rojek woodworking machinery.
It will give professional woodworkers the opportunity to see, examine, trial and buy a wide range of trade-grade equipment, with up to 50 machines on display at any time.
Technology will include saws, sanders, planers, thicknessers and dust management equipment.
A training area will offer visitors a place to discuss their requirements and watch training DVDs.
Isaac Lord also has a head office and trade warehouse in High Wycombe.
