A recent survey commissioned by FSC UK, a non-profit forest certification body, has found that more than two-thirds of UK consumers say the products they buy should be both environmentally and socially responsible.
The study, conducted among 1,280 UK adults, indicates that trust in credible sustainability claims is playing a growing role in how people shop.
According to the survey, 68% of respondents said it was important that the items they purchase are made with responsibly sourced materials intended to protect natural resources.
Similarly, 67% expressed trust in well-known certification labels to help them avoid exaggerated or misleading environmental claims.
The results show that 69% regard it as important that products come from companies that uphold and protect employees’ rights, with support rising to 80% among 25 to 34-year-olds.
This age group, along with Gen Z and parents, also showed particularly high interest in certified and responsibly sourced products.
Three-quarters (75%) of respondents said they would be likely to choose an FSC-certified product over an uncertified alternative, while only 11% said they would be unlikely to do so.
In addition, 68% of respondents said they would view a brand or retailer more favourably if it used the FSC label, rising to 81% among 25 to 34-year-olds.
Overall, 73% of respondents recognised the FSC label on everyday products, with recognition rising to 82% among 25 to 34-year-olds.
The FSC mark is most commonly recognised on packaging made from paper or cardboard, as well as on toilet paper, timber, greeting cards, books, DIY products, stationery and furniture.
FSC UK executive director Rosie Teasdale said: “These findings show that credible, independent certification is not only helping consumers make informed choices, but also helping brands build trust, strengthen their reputation and meet growing expectations around sustainability.”
