“Maximum benefit to the customer” – that was the thinking behind Homag‘s new product offerings this year.
The company premiered more than 50 machine series, with the focus on the Optimat 2 range, which supersedes the original Optimat launched about six years ago, and the Practive-branded range aimed at small customers.
Homag has been concentrating its efforts on providing greater performance at affordable prices, reducing payback times and making more compact designs with lower energy needs.
Managing director of Homag (UK) Ltd Kelvin Wilkins said trends he had noticed include the furniture industry reducing batch sizes, and producing more to customer specification. The customer is becoming more demanding so the small craftsmen flexibility is being transferred to the bigger operators.
Another development is edge sealing for foil transfer, whereby logos can be transferred onto panels.
Homag UK’s sales were up 26% in 2002, compared with 2001.
