SAM Mouldings managing director Sam McCrea has shared a conference stage with top executives from the likes of Toyota, Sony and Dell.

Mr McCrea was invited to speak at a two-day international conference in Dublin on building competitiveness and world class practice.

His presentation detailed how Antrim-based SAM Mouldings had become a market leader in its field within 12 years, as well as the company’s focus on staff development, the need to motivate and reward workers and continual insistence on achieving total customer satisfaction.

The event was organised by Enterprise Ireland and the EU Japan Centre for Industrial Cooperation.