Richard Burbidge Ltd plans to help retailers capitalise on growing demand for pineboard by introducing a new range of merchandising support.
The Oswestry-based decorative timber products manufacturer says sales of its pineboard range, often used for shelving and storage, have increased by 10% during the past 12 months.
Merchandising support being introduced includes a wall-mounted display board to enable stockists with limited floor space to showcase the Richard Burbidge pineboard range and place orders back-to-back. Retailers with merchandising racks can also take advantage of new point-of-sale material.
The company is also developing a rack to help retailers stock a greater selection of the range, as well a larger quantities.
