Mike Warr has been appointed Midlands regional sales manager at W Howard Ltd, bringing the MDF manufacturer’s field sales back to strength following Phil Barnard’s promotion to sales office manager.

Mr Warr’s has previously worked with Rawlplug and AP Technics, and will now be working with W Howard’s merchant customers throughout the Midlands and across to Norfolk.

What’s more, he will be promoting the very same Primer Mould MDF products that he learned to fit with his father, who runs a building business.

W Howard has also recruited a new full-time sales negotiator and estimator in Nick Woods.

Mr Woods has worked in building and timber products for the past 20 years. He will be best known in the north-west, where he has been assistant manager at various major merchants.