She will be responsible for driving the Kebony brand as the company expands into new markets. Ms Domayer has a PhD in business and economics and an MSc in international business administration in Vienna while working for Red Bull on a part-time basis. After graduating she spent five years in the international brand marketing department in the Austrian headquarters of Red Bull. Later, she was responsible for the market introduction of Red Bull in Denmark and built up the brand and the marketing organisation as marketing manager.

This latest appointment follows Kebony’s recent expansion to the US market.