The new wood. for good national press advertising campaign starts this week.
Costing a total of £1m, the promotion will feature colour adverts in The Sunday Times Magazine, Observer, Guardian, Guardian Weekend, Independent, Times, The Week and The Spectator. These will be supported with ” a comprehensive campaign in the specialist press”.
Running for the next three months, the adverts aim to influence opinion on “wood’s environmental profile and ensure that the case for wood’s sustainability is properly understood and valued”. Each execution highlights a different environmental benefit of using timber in construction or manufacturing.
“We believe that there has never been a better time to communicate the environmental benefits of timber,” said wood. for good managing director Charles Trevor. ” The wood industry has a unique opportunity to take advantage of the government’s commitment not only to build more houses but also to reduce CO2 emissions. These two factors will place timber at the forefront of specifers’ and designers minds.”
