Biesse targets efficiency

On Biesse’s 2,200m² stand you could not miss the androids looking down at visitors.

The droids are part of Biesse’s new promotional campaign and are meant to convey a sense of strength. “Robots are something that look to the future,” said a Biesse spokesperson. “The droid is the perfect machine.”

At Biesse’s press conference, chairman Roberto Selci predicted the recession would result in an acceleration of technological development.

“Being more efficient and producing more at less cost should be our target for new technology,” he said, reflecting one of the key Ligna themes.

On the stand, brand manager Luca Tenti believed that following the world financial crisis there would no longer be a focus on volume production in the woodworking sector, but on flexibility.

One of Biesse’s focuses is bringing advanced automatic features to its machining centres aimed at smaller woodworking companies, so customers could dispense with a number of older machines.

Looking at Biesse’s Uniwin door and window machining centre with automatic loading, Mr Tenti said customer attitudes had changed.

“Customers do not argue,” he said. “Immediately, they see the benefits. Beforehand it was a case of ‘how much is it going to cost?’”

Biesse’s launch of the BiessE-parts service is a further example of its desire to meet customer needs. The direct, online management of replacement parts order allows immediate confirmation on material availability, tracks orders and reduces dispatch times and errors.

Meanwhile, Biesse has opened two new commercial subsidiaries in Switzerland and the Middle East – markets it sees as having “high strategic potential”.