Timber Expo: Coillte Panel Products’ winning ways
5 October 2013Coillte Panel Products’ stand had its first outing at Ecobuild earlier this year, where it won the UK Green Building Council’s Sustainable Stand Award.
And it was similarly well thought of at Timber Expo where it won TRADA's Best Custom-built Stand Award. Judges liked that it demonstrated the supply chain for Coillte Panel Products' Medite MDF and SmartPly OSB, from Coillte's forests through to the finished product.
"Not many people can grow their own stand," said sales and marketing director Andrew Macdonald.
Innovation was key to the company's presence at Timber Expo, said marketing manager, Joanna Crown. "Through our newest introductions to the market, such as Medite Tricoya, the general builders' OSB board, ToughPly and the all-purpose MDF panel, Medite Trade, we are showcasing what is new and exciting across the product ranges for both Medite and SmartPly.
"The strength of these ranges in their entirety lies not only in consistent investment in innovation designed to meet current and future market needs, but also in the innate sustainability of the products: the legality and environmental soundness of the our raw material, the responsible production methods and the enhanced performance characteristics our customers can continue to associate with our market-leading brands."
"We're here to support our customers and let them see the new products," said Mr Macdonald.
He added that he'd had "some great unplanned meetings", indicating interest for next year.
"People are feeling buzzed up and more confident," he said.
"There is 10% compound growth in the newbuild sector and we're already seeing this in OSB lead times. We're effectively sold out to the end of the year."
