Timber Expo: W Howard flies the flag

"Skirtings aren't very easy to display but this has been a very effective way of demonstrating our fully-finished products," said marketing manager Claire Mountford. "Our products are all British made, so it also reinforces that message."

The finishing line has only been operational a short while but is already proving popular.

"Everything we have in stock we can put through the finishing line as an extra service for our merchant customers," said Ms Mountford. "It has only been running a few days but there's been lots of interest in it."

The company also demonstrated Profyl Extreme, its range of exterior mouldings made from Medite Tricoya, which it launched at last year's show.