Marketing questionnaires and data gathering exercises can be a costly and time-consuming occupation – often not producing enough results to make an impact. So Timberwolf decided to offer an exceptionally generous initiative to their database contacts.
Every completed questionnaire was entered into a prize draw to win a new 150DHB Timberwolf machine, worth £16,000. With a successful return rate of 20% (which demonstrates a great sign of engagement with their existing customers), 1,000 questionnaires were returned allowing Timberwolf to accurately shape its marketing plan for 2012 and beyond.
The lucky winner of the 150DHB machine was Chris Warren, a self-employed tree surgeon from Dewsbury, North Yorkshire.
Mr Warren had had a bit of bad luck with his existing Timberwolf and accidentally dropped a branch on the machine late last year, crushing it beyond repair.
"I was feeling rather despondent before the call from Timberwolf. It made my year to hear that I had won".
