The British Woodworking Federation (BWF) and Wood Window Alliance (WWA) have lodged a compliant with Which? magazine for its omission of timber in a report on double-glazing companies.
The report in the May edition of Which? presents PVCu as the sole material for use in the replacement window market.
BWF president Roy Wakeman and WWA chairman Sean Parnaby have written letters to Which?’s editor to express their concern, with Mr Wakeman urging the magazine to commission a follow-up report to challenge timber window companies to the same criteria.
The Which? report found PVCu double-glazing had a bad reputation, with just 7% of 2,500 people interviewed trusting companies in the sector. Smaller independent firms were rated better for service, quality and price.
Mr Wakeman said he was confident the BWF’s SME members would score as highly as PVCu competitors and larger members would score higher than their PVCu counterparts.
“It was clear the timber industry needed to respond to the myth that this article perpetrates,” added Iain Mcllwee, BWF chief executive.
“PVCu is clearly not the only option for window replacement. The PVCu industry has spun and marketed itself well over the years. This article underpins that a better more joined up approach is needed by the wood industry to ensure that our voice is heard.”
