Long-term Lonza customer Severn Valley Woodworks said Mr Law had been “a fantastic servant to the industry”.

“So much of the impact of marketing is difficult to quantify,” said David Twigg, Severn Valley Woodworks director. “But, fundamentally it’s about communicating with your customers in a language they understand and David’s skills have facilitated this to an extent where companies have enjoyed success and kept people in jobs – he has made a big difference.”